Gambling operators have yet to adopt British-themed games

The UK’s gambling industry is one of the largest in the world and is frequently praised for being one of the safest and most regulated.

There are hundreds of online casinos and games, but the majority of them are based on the US or its culture of music, television, and film. There seems to be a large gap in the market for British-themed gambling content, but so far developer studios haven’t made their move yet. So, let’s have a look at what British-themed games are available to enjoy to date.


From TV to food – Popular themes for online slots

The UK’s gambling industry is so vast we’ve seen numerous online casinos with varying themes; Las Vegas, a planet inhabited by robots, Mexico, food, animals, ancient gods, llamas, and plenty more. We’ve also seen numerous casino games based on hit US television shows or films like Game Of Thrones, the DC Extended Universe, Jurassic Park, Rick And Morty, Ted, Top Cat, and so much more. Unfortunately, despite some of the wackier themes mentioned, there just hasn’t been much based on Britain and popular British television or film.

We’ve been browsing to find the number of British-themed casinos and slots, but the choice seems to be minimal. There’s a London-themed casino site and an All-British-themed casino (decorated with the iconic red phone boxes), but that’s about it. When it comes to games, there are video slots based on British period dramas Peaky Blinders and Downtown Abbey, as well as some games based on popular game shows like Who Wants To Be A Millionaire and Deal Or No Deal, but that’s it. There’s a large discrepancy between US-themed content and British-themed content, but what can game developers do to change this?


British TV shows and movies that should be turned into games

One of the biggest things game developers can do to mix things up within the gambling industry is by adapting some popular British television and film into video slots. There’s a slew of popular British media that game developers can turn into engaging video slots. Since there’s already a Downtown Abbey slot, it’d be great to see more adapted period dramas like Taboo, The Crown, Merlin, and The Tudors, all of which have incredibly unique themes and some feature famous historical characters too.

Alongside the period dramas, there are plenty of long-running British television shows that could be adapted, such as soaps like Eastenders, Hollyoaks, Coronation Street, Hollyoaks, Casualty, Holby City, and more. Alternatively, there have been some very popular recent shows like Line Of Duty, Killing Eve, The Only Way Is Essex, Made In Chelsea, Luther, and others that would be hugely popular among casino gamers, particularly if they have a large audience overseas.

We haven’t even touched on film; there’s the Full Monty, Dunkirk, 28 Days Later, 2001: A Space Odyssey, Love Actually, and the James Bond and Harry Potter franchises too. There are dozens of other film and franchises game developers can pull from for inspiration, but these are arguably some of the most famous media from the UK, and they’d all make for great casino games.


Will we see more British gambling content?

We certainly hope so! The UK’s gambling industry is continually growing with new casino sites launching in the nation and new game developers releasing their content in the nation too. With branded games being popular, we may eventually see more game developers turn to British media and create new, fresh titles based on those properties.

It’ll be great to see the UK’s online gambling industry embrace one of the biggest and safest gambling jurisdictions in the world, but as gambling operators and game developers look to break into the newly launched US market, this seems increasingly unlikely. But that doesn’t mean we won’t stop hoping!